Copyright © 2011
Susan Johnston
Copywriting
Whether you need a press release, blog post, web copy, or other materials, I can communicate your message in a clear, compelling style. Here are a few samples, and I'm happy to share more once I know your copywriting needs. Also read testimonials from some of my clients and editors.
Created for a visual communications and branding firm, this newsletter covers tips to "Make your conference a positive brand experience."
This nonprofit organization's newsletter is one of my favorite projects. This example shows their Mother's Day campaign.
The copy on this website was written for the rebranding campaign for an international recruiting company targeted at Generation Y. Also wrote one-sheets for distribution at trade shows and events.
This homepage copy was created in anticipation of a travel company's new product launch in Canada. Also edited and proofread the guidebook that accompanied each order.
Created the concept and wrote the copy for this series of photo slides designed to capture the fun, quirky personality of this national clothing brand.
The purpose of this book's copy was to entice consumers by playing up the reputation and artistry of the chef and the brand of tableware he commissioned.
For this fashion look book, the directive was to keep copy short and simple, playing up the image.
This national lifestyle and sportswear client wanted product descriptions to reflect the smart, sassy side of their shoes and apparel.
This press release for the debut production of a new theatre company generated coverage in The Boston Globe's "Sidekick," among other local publications.
These descriptions were included in a full color glossy brochure to promote a non-profit performing arts series. Distributed to several thousand donors, subscribers, and other key audiences.
Distributed to local business owners by a non-profit film foundation, this letter was part of a larger campaign to raise awareness about its corporate membership program.
If the contents of this postcard look familiar, it's because I wrote and oversaw design of this piece to promote my copywriting services!
